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Vixera

Instadapp - Multi-Product DeFi Platform

How we redesigned Instadapp's website to introduce four distinct DeFi products - Pro, Lite, Avocado, and Fluid - in a single landing experience that routes every visitor to the right product in one scroll.

Positioning StrategyInformation ArchitectureWeb DesignFramer Development
Instadapp homepage - The Unified Platform for Everything DeFi

The Impact

+30%Demo bookings increase
+30%Demo bookings increase
+30%Demo bookings increase
Post Bridge

"I can strongly say Vixera Studio has elite and top tier talent on their team to get your next project completed! Their work helped us increase engagement rate by 25%, boost user conversion rate by 11%, and reduce bounce rate by 20%."

Phil LaChancePrincipal Designer @Seamless.AI

The Brief

Instadapp is a battle-tested DeFi platform with over five years of live infrastructure - helping users manage decentralized finance positions across Ethereum, Polygon, Arbitrum, Optimism, and other EVM-compatible chains. Their product suite includes Instadapp Pro (full multi-chain position management), Instadapp Lite (simplified yield strategies), Avocado (a smart-account wallet with account, gas, and contract abstraction), and Fluid (their newest on-chain liquidity protocol).

Despite being one of the most established names in DeFi tooling, their website still read like a single-product app. First-time visitors couldn't identify which product matched their goal, developers couldn't see that Instadapp exposed buildable primitives, and the support team fielded the same question on nearly every call: 'which product is for me?' The architecture of the site was creating confusion, not clarity.

The Work

Instadapp developer docs - Overview and Introduction to the DeFi Smart Layer, with the networks and connectors sidebar
Instadapp Smart Wallets section - Be in complete control with DSA, covering DeFi composability, asset optimization, multiple owners, and full access ownership
Instadapp Blog - posts on FLUID Reserve, Fluid DEX v2, and the Oracleless Lending Protocol on Uniswap v4
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