Instadapp - Multi-Product DeFi Platform

The Impact

-70%Routing Inquiries Dropped

3xAvocado Wallet Creations

+55%Developer Docs Read-Through

“Unifying Pro, Lite, Avocado, and Fluid into one coherent story seemed impossible until Vixera designed our homepage. Routing clarity improved immediately and support inquiries dropped by 70%.”

SJ

Samyak JainCo-Founder of Instadapp

The Brief

Instadapp is a battle-tested DeFi platform with over five years of live infrastructure - helping users manage decentralized finance positions across Ethereum, Polygon, Arbitrum, Optimism, and other EVM-compatible chains. Their product suite includes Instadapp Pro (full multi-chain position management), Instadapp Lite (simplified yield strategies), Avocado (a smart-account wallet with account, gas, and contract abstraction), and Fluid (their newest on-chain liquidity protocol).

The Multi-Product Information Architecture Dilemma: As Instadapp expanded from a single tool into an expansive 4-product ecosystem, their homepage became overwhelmed. Retail yield seekers were bewildered by developer smart-contract APIs, while institutional traders couldn't find advanced liquidity tools.

The Unified Ecosystem Narrative: We architected a progressive-disclosure homepage framework: 'The Unified Platform for Everything DeFi'. We created a 4-pillar quadrant system that immediately segments visitors based on their intent (Trade, Earn, Build, or Wallet).

Developer & Institutional Proof: We integrated interactive API code snippets, live TVL counters, and audit certifications prominently to reinforce trust and institutional security standards.

Performance & Responsive Polish: Built for international traders operating on diverse network conditions, we achieved sub-second load times, crisp SVG asset scaling, and complete mobile parity across all 4 product hubs.

The Impact on User Routing: Following deployment, support inquiries asking 'which product should I use?' dropped by 70%, documentation read-throughs increased by 55%, and new smart-wallet account creations on Avocado surged by 3x.

The Work