McKayn - eCommerce Performance Marketing Agency

The Impact

$4M+ARR Added for Clients

2.5xAverage Deal Size Lift

21k+Customers Acquired

“Reddit wasn't a marketing channel anyone took seriously — until Harsh built us the tools that turned it into our highest-converting source. 21,000+ customers later, we use what he shipped every day.”

Aman GuptaFounder of McKayn

The Brief

McKayn is a performance marketing studio that helps established eCommerce brands drive consistent, channel-agnostic growth — across Reddit, paid social, search, and email — with a lean senior team and outcomes-based pricing.

The Challenge & Friction: Despite generating tens of millions in verified client GMV, McKayn's legacy web presence looked like a commodity freelance agency. Series A and B eCommerce brand executives were failing to perceive their proprietary Reddit marketing engine and bespoke data intelligence tools.

The Strategic Shift: We repositioned McKayn as a category-defining 'Performance Growth Partner for 8-Figure DTC Brands'. We led the homepage narrative with concrete case data ($4M+ ARR delivered, 21,000+ customers acquired) and introduced interactive channel calculators.

Visual Identity & UX Architecture: We engineered a sleek, editorial aesthetic pairing crisp typography with custom 3D globe visualizations and real client press clippings (The Print, Outlook, Dainik Bhaskar). Every case study was given dedicated space to prove ROI before discussing rates.

Execution in Framer: Built with silky smooth scroll physics, custom filterable case study feeds, and responsive lead-capture modals, the site guarantees 100% responsive fidelity across mobile, tablet, and 4K displays.

Growth Impact: Post-launch, McKayn expanded their average client contract size by 2.5x, closed multi-month retainers directly from cold traffic, and eliminated lengthy qualification calls by letting the website establish undeniable authority.

The Work