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McKayn - eCommerce Performance Marketing Agency

How we rebuilt McKayn's positioning and website — so a performance marketing studio winning Series B clients stopped losing them at the first digital impression.

Positioning StrategyWeb DesignConversion CopywritingFramer Development

The Impact

+30%Demo bookings increase
+30%Demo bookings increase
+30%Demo bookings increase
McKayn

“Reddit wasn't a marketing channel anyone took seriously — until Harsh built us the tools that turned it into our highest-converting source. 21,000+ customers later, we use what he shipped every day.”

Aman GuptaFounder of McKayn

The Brief

McKayn is a performance marketing studio that helps established eCommerce brands drive consistent, channel-agnostic growth — across Reddit, paid social, search, and email — with a lean senior team and outcomes-based pricing.

Despite consistently winning Series B clients on reputation and referrals, their website read like every other digital agency. Inbound leads would request proposals before they understood what McKayn actually did — meaning the team spent discovery calls re-explaining their model instead of qualifying fit. The website was creating work, not removing it.

The Work

McKayn's Our Process and Why Us sections - opportunity identification, results-based scaling, and campaign launch
As Seen On - McKayn press coverage in Dainik Bhaskar, Republic, The Print, ZNews, and Outlook
What Our Users Are Saying - McKayn client testimonials from Waterdrop, PuroAir, Bob and Brad, SteelSeries, and others