McKayn - eCommerce Performance Marketing Agency | Web Design Case Study
How we rebuilt McKayn's positioning and website — so a performance marketing studio winning Series B clients stopped losing them at the first digital impression.
Overview
McKayn is a performance marketing studio that helps established eCommerce brands drive consistent, channel-agnostic growth — across Reddit, paid social, search, and email — with a lean senior team and outcomes-based pricing.
Despite consistently winning Series B clients on reputation and referrals, their website read like every other digital agency. Inbound leads would request proposals before they understood what McKayn actually did — meaning the team spent discovery calls re-explaining their model instead of qualifying fit. The website was creating work, not removing it.
Outcome
Within four weeks of launch, the quality of inbound leads shifted noticeably — prospects were referencing specific McKayn case studies on the first call and arriving with realistic budgets already aligned to McKayn's model. Discovery-call-to-signed-engagement conversion rose significantly, and the team stopped producing the same explainer Loom recording every other day.
